Thursday, July 28, 2022

Creating a Culture of Shared Success

 In podcast #529 ‘Culture Eats Strategy for Breakfast,’ Dr. Misner goes into the details of what that means.  In this article, I’m  going to touch on some of those details.

One of the single greatest benefits of being a BNI member is being part of a group. Not only is it a great source of business and potential revenue, but also a support network full of high-caliber business professionals that you can trust. Sure, all BNI members are looking to grow their individual businesses and ultimately make more money, but the fact remains that being part of a group significantly increases your chances of making the right kind of contacts and pushing your business to the next level.

Consider this one simple sentiment: The better the group does, the better you do as individuals.  Would you agree?

Like any business, we rely on the contributions of our team, which in this case is the other members. With everyone pulling in the same direction, you are far more likely to achieve your group goals, and benefit individually as a result.


Working Together

Would you agree that you want to be part of a winning team?   A high-performance team?  A winning team consists of individuals doing their part.


Let’s go over a few things to ensure that your chapter is promoting a culture of shared success. 


Grow Business

Do you want to grow your business?  Then each and every member needs to contribute for the chapter to be successful as a whole.


BNI is a system.  It’s actually a marketing system that teaches its members how to market their business and grow their business.

BNI works if members work the system instead of just going to a BNI meeting and expecting referrals to fall out of sky.

Everything that BNI asks members to do is 37 years of trial and error to perfect the system.

Many have tried to mimic BNI by taking out key components, like accountability, but no other group has been successful.  BNI is the oldest and largest networking organization in the world.  It works, if the members work and follow the system.

Organization chart

Part of that Structure is the Leadership of a Chapter.  Members taking on a part of running a Chapter. 

Each one of you is a business owner or part of a business.  Your livelihood depends on how successful that business is..right?  Do you leave it to someone else to do your job and sit back and reap the results?  I don’t think so.  Each one of you are strong leaders.  That’s why you are entrepreneurs and I believe that’s why you became part of BNI.

Successful BNI Chapters are run like a business and every member does their part to help their chapter be successful


So if it’s your goal to be successful in BNI, then you need to do your part.  If everyone does their part, then the group as a whole, benefits and is successful.


For a BNI chapter to be successful, All members have to be motivated and committed.

Morale is very important in any group. People feel better about being part of a group that is full of committed people. Good practice rubs off on everyone and it’s motivational to see a packed room each week. And when you’re in the room, make sure you’re really in the room, listening, engaging, and creating a great atmosphere for your fellow members as well as visitors.

Time to Take Action

It’s time for all members to step up.  To be onboard, motivated, committed, and taking responsibility for their chapter’s success which will lead to their own success.

Ninety Minute Member

BNI works if you work the system.  It works even better if you learn how to do the key performance indicators more effectively and efficiently.  And when you do, and you get all your members rowing in the same direction.  It’s a beautiful thing.

So what am I asking from each of you?

Be a Champion of your Chapter

Get behind your Chapter and promote it wherever possible. Share the success stories on social media, talk about the group in other circles and support your fellow members if they are sharing exciting news. If there are positive stories coming out of the group, then let the world know about it.

Be positive
Momentum breeds progress. Every group needs energy and positivity to fuel its growth. So, make sure you approach your BNI membership with a proactive and positive outlook. This rubs off on other members and creates a great atmosphere for visitors.

Take responsibility
- It is no one person’s responsibility to get new members,

-           It is no one person’s responsibility to give referrals,

-           It is no one person’s responsibility to organize 121s etc.

It is the responsibility of ALL members. Don’t give in to a diffusion of responsibility and just assume that others will do it for you. Be proactive, not reactive, and definitely not inactive.


And it’s time for each of you to take on the responsibility of the leadership of the chapter.  One person can’t do it all.  If everyone does their part then it’s not a burden on one person.  It’s a Team effort.

So, the time for Leadership Transition is now.  Each one of you who is taking on a Leadership position needs to assume it now.  Commit to doing your fair share.

Invest in it
Make BNI part of your routine. After all, you only get out what you put in. You’ve invested in it financially.  Invest your time and make the very best of your membership. A few minutes each day devoting time to leading your chapter to success, could really pay off for you and your business


BNI is all about shared success. The effort and contribution you make as individuals directly correlates with the prosperity of the group. So, if you want more business, be a team player, be proud of your group and promote and be a part of a culture of shared success.


Celebrate your Success

Then you all can celebrate in your chapter’s success as well as your own.

In appreciation,


Area Director

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Creating a Culture of Shared Success

  In podcast #529 ‘Culture Eats Strategy for Breakfast,’ Dr. Misner goes into the details of what that means.   In this article, I’m   going...