From November 2017
It's important for every chapter to be found on the internet. Social Media can be used to create more visibility. Every chapter has a Chapter Facebook Page and someone from the Chapter should be assigned to update and post to the page. Typically this is assigned to the Communications Coordinator, but if your Chapter doesn't have this position filled, choose someone to take on this responsibility for it is a great way for your chapter to increase visibility. In order for the person to have access to the page, they will need to contact Mike Barbieri. He will provide them with access as well as branding information.
Here are some tips on how to get more visibility using Social Media:
- Just as with any business Facebook page, you have to have 'Likes.' So the first order of business is to ensure that everyone in the chapter 'Likes' your Chapter Facebook page. Send the link/url for your chapter Facebook page to all your members and ask them to 'Like' the page and to invite all their friends to 'Like' the page, especially those who are in business or have a business.
- Content needs to be posted on a consistent basis. Perhaps posting at least once per week highlighting the weekly meeting.
- Highlight members and their achievements. Post photos, i.e. Notable Networker, Inductions of new members, Ribbon cuttings, Anniversary ribbon awards, spotlight presenter, Best infomercial awards, etc. Check out the BAG Chapter FB page.
- Post Videos. Perhaps of the Spotlight presenter or testimonials from members. Check out the Record Busters FB page.
- Create Events for each weekly meeting and especially for Visitor and Stack Days. Mention which industries you are looking for. Share these to other event pages and other social media, LinkedIn, Google Plus, Twitter, etc. Encourage members to share them with potential visitors.
- Share content to your Chapter Facebook page from our BNIAtl Facebook page.
- Hashtag your posts, i.e. #networkreferralgroup #businessnetworking #businessreferralgroup For examples check out the Network North FB page.
- Feature and tag the members and their business in your posts, i.e. @Phil Adams with @Adams Custom Shutters and Blinds. By using the @ sign the member name and their business should highlight and create a link to their page.
- Tag the members in the photos that you post. When someone is tagged in photo it alerts them as well as shows up on their page.
- Train your members to 'Like', Share, and comment. This creates engagement. The more engagement a posts has, the more Facebook with show it to other people looking at similar content.
- Ask members to use the 'Check In' feature on Facebook when they arrive at the Chapter meeting each week. And to say something positive, i.e. 'what a great group of professionals they meet with each week.'
- Ask members to write reviews on the Chapter Facebook page. This helps provide positive information about the chapter to those who may be considering visiting or submitting an application.
- Search for other sites where meeting information can be posted/shared, i.e. LinkedIn, Eventbrite, MeetUp, etc. (Accounts have to be set up for Eventbrite and MeetUp. Eventbrite is a free site. There is a fee for MeetUp).
No comments:
Post a Comment