Each Chapter has an official BNI Facebook Business page. This page is a great tool to build visibility in the community to build the chapter’s creditability in order to attract those businesses looking to network with like-minded business owners. This is an awesome tool that most BNI chapters are underutilizing.
Here are some
suggestions on how to use and what to post on your Facebook page.
First, you will
need someone in your chapter to be the designated editor for your page. Most chapters have someone who does social
media as their business, or they are good at it for their own business. Ask them
to be the editor for the Chapter Facebook page. In some chapters, this person is
the Communications Coordinator. This person will need to request access to the
page in order to post as the page and have the posts actually show up on the main feed. Here is the link to request access or to have
someone removed as the editor of your Facebook page - https://form.jotform.com/200375625736154
When completing the form, be sure and
use the personal email that the editor uses to log into their personal Facebook
account. This information is sent to Mike Barbieri who will review the information
and grant access to the Chapter Facebook page.
Once you have
an editor for your page, have them review the Social Media Guidelines and
resources which are found on BNIATL.com, click on Resources, then click on
Leadership Team Resources and scroll down.
There are links to BNI branded material that you can use on your page.
Here is a list
of suggested material to post on your page.
Some have links to existing pages so that you can get ideas on what
other chapters are posting. Just like
with your own business page, post as often as possible and be consistent.
The Chapter Information
and Members -
-
Review
the ‘About’ section and make sure the location address, day, and time of your
meeting are correct.
-
Update
the chapter page banner (especially if you’re in-person now) See the three that
are currently being used on BNI Atlanta - https://www.facebook.com/bniatl/
-
Ask
your members to ‘Like’ the BNI Chapter page. Copy the page URL and send it to
all your members.
-
Ask
the members to invite their friends to ‘Like’ your BNI Chapter Facebook page.
o
Huge
shout out to the BLAZE chapter and Heather Winston as they have over 1600
followers for their page. https://www.facebook.com/BNIBLAZEGA
-
Create
an album and post all your member’s headshots along with their industry and
company name. Tag their name and
business name so that it links to their page https://www.facebook.com/media/set/?set=a.383352703299274&type=3
-
Take
photos of new member inductions. Include
their sponsor in the photos. Tag the
members. https://www.facebook.com/BNIResourcesofIncome
o
BNI
Atlanta also uses a template welcoming new members, share it on your BNI
Facebook page. See some on https://www.facebook.com/recordbusters
- Events -
-
Every
week your weekly meeting is an event. From
your BNI Facebook Chapter page, set up your weekly meeting as a recurring event.
Ask members to mark ‘Going.’ The more
people are ‘going’ to an event will create interest and improve the algorithm
on Facebook so the event will be shown to more people.
-
At
the beginning of each meeting, ask your members and visitors to ‘Like,’ ‘Check
In’, and make a comment on the page. All
of their friends will see these posts. This
creates more visibility.
-
Create
an event and highlight the featured presenter with their photo and/or logo and
their bio for your weekly meeting - https://www.facebook.com/events/3916548035136527/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22page%22%7D]%7D
Members can share this to their personal or
business pages, as well as other community pages/groups.
-
When
you are having Stack Days or Focused Inviting Days, create and event - https://www.facebook.com/events/1976326439242857?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22page%22%7D]%7D
Ask your members to comment and share
-
Take
photos and videos at your weekly meetings/events and post to Facebook, i.e. Featured
presenters, their props and displays, etc. - https://www.facebook.com/BNIBLAZEGA
-
Share
the regional events from https://www.facebook.com/bniatl
to your Chapter page, such as Monday Mugs that visitors can attend.
Achievement and
Recognition
-
Take
photos when certificates of completion for MSP and Passport to Success are
presented and post to Facebook.
-
Take
photos of your Notable Network winners and post
-
Take
photos of your weekly ‘Ivan’ award winner with the presenter, the winner, and
the trophy.
o Check out the posts of the BLAZE Chapter https://www.facebook.com/BNIBLAZEGA
of their trophy they nicknamed ‘Beanie.’
Beanie gets to go to conferences, lunch, on vacation, etc.
- Take photos of Members being presented with their Gold Badge Award for sponsoring new BNI Members.
-
Take
a Group Photo of all of your Power of One Green Members.
-
Take
photos of your door prize winner being presented with their door prize by the
Featured Presenter. Hopefully, the gift
is something photo-worthy. This is an opportunity to promote the giver and the
receiver and even perhaps the maker of the gift, which could be from one of
your members.
-
Share
posts of your members' awards and recognition outside of BNI to your BNI
Facebook page. Shows community
involvement.
-
Share
members’ events on your BNI Facebook page. i.e. Their business holds an open
house or members do a Lunch and Learn.
Miscellaneous
–
-
Post
Most Wanted industries for those seats you are trying to fill. Use the BNI Brandshare
templates - https://bni.canto.com/v/BNIBranding/album/P3AQD?display=curatedView&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&from=thumbnail
-
Post
Most Wanted average seat values - https://bni.canto.com/v/BNIBranding/album/QFJLA?display=curatedView&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&from=curatedView
- Highlight special guests and visitors.
Hopefully, this is helpful information. Let us know
what else your chapter posts to their Facebook business page.
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