Are You Really Adding Value?

From July 2013 - The inspiration for this article is from an Action Coach newsletter from a few years ago.  

In our Chapter each week when we are asked to give our 60 second infomercial, our president asks us to give our  'Value Proposition.'  What makes us different from those in our industry, from our competition?

Businesses talk about value, but what is it really, and how do we make it work for us and our business?  Do we really add value to your products and services? 

Far to many business owners use 'value' as part of an ad but don't believe it is an integral part of what they do.   

Here are 6 key points to 'Really Add Value:'

1.  To really add value in your business do more than you say you will, as in provide added value, even when it isn't expected.

2.  To really add value, do the unexpected.  Go the extra mile, make the extra call.  Like the BNI creed of 'givers gain,' more is more effective.

3.  To really add value, make sure the product or service you deliver is better than any competitor.  Sounds easy, but many businesses fail to grasp this one.

  

4.  To really add value, take customer service to a new level in your industry.  Do whatever it takes to deliver quality products / services on time (or sooner) to your customer's satisfaction or even better to their Delight!   

5.  To really add value, always remember to follow up to insure your customer is delighted with your product / service.  To make sure everything is working properly, to see if they have additional questions, need help, etc.    

6.  To really add value, say Thank You!  Let your customer know just how much you really appreciate their business.  A traditional Thank You card sent through the US mail will make you and your business 'Stand out in the crowd!    

And not only will you stand out in the crowd, your customers will keep coming back to you for your products and services and refer you to their friends and business associates. 

In Appreciation,

Annette